SoulCycle has named Celsius its exclusive energy drink partner in a national deal that brings Celsius products, sampling, and co-branded classes to more than 60 SoulCycle studios across the U.S. and in London. The partnership launches August 29, 2026, with 20 featured rides across four cities.
What the deal includes
- Celsius becomes the exclusive energy drink sold and served at SoulCycle studios nationwide
- Themed rides and in-studio activations tied to the launch
- Celsius-branded classes available through SoulCycle's at-home streaming platform
- Free product samples and seasonal promotions planned throughout the year
CELSIUS was born in fitness, and our community has made the brand part of how they train, move and live.
Our riders come to Soul for many reasons, including the energy they feel in the room.
Part of a broader trend
The deal follows a familiar playbook in fitness marketing: energy drink and supplement brands have increasingly aligned themselves with boutique fitness studios and gym chains as a way to reach health-conscious consumers directly at the point of workout. SoulCycle and Celsius did not disclose the financial terms of the partnership.
