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SoulCycle Signs Celsius as Its Exclusive Energy Drink Partner Across 60+ Studios

The national deal brings co-branded rides, sampling, and at-home classes tied to the energy drink brand starting August 29.

By THRYV Life Desk·Published August 27, 2026·Updated August 27, 2026·3 min read
SoulCycle Signs Celsius as Its Exclusive Energy Drink Partner Across 60+ Studios
Fitness · Illustration commissioned for THRYV. Photography is replaced with original imagery as each story is produced.

The takeaway

SoulCycle has named Celsius its exclusive energy drink partner, bringing co-branded rides, in-studio sampling, and Celsius products to more than 60 U.S. and London studios starting August 29. The partnership also extends to SoulCycle's at-home platform, with Celsius-branded classes and seasonal promotions planned throughout the year, the companies announced this week.

SoulCycle has named Celsius its exclusive energy drink partner in a national deal that brings Celsius products, sampling, and co-branded classes to more than 60 SoulCycle studios across the U.S. and in London. The partnership launches August 29, 2026, with 20 featured rides across four cities.

What the deal includes

  • Celsius becomes the exclusive energy drink sold and served at SoulCycle studios nationwide
  • Themed rides and in-studio activations tied to the launch
  • Celsius-branded classes available through SoulCycle's at-home streaming platform
  • Free product samples and seasonal promotions planned throughout the year
CELSIUS was born in fitness, and our community has made the brand part of how they train, move and live.
Katie Turoff, VP of Brand Marketing, Celsius
Our riders come to Soul for many reasons, including the energy they feel in the room.
Doug Leonard, VP of Partnerships, SoulCycle

Part of a broader trend

The deal follows a familiar playbook in fitness marketing: energy drink and supplement brands have increasingly aligned themselves with boutique fitness studios and gym chains as a way to reach health-conscious consumers directly at the point of workout. SoulCycle and Celsius did not disclose the financial terms of the partnership.

Sources

This article is original writing by THRYV. We link to primary reporting and official documents rather than reproducing them.

  1. CELSIUS and SoulCycle Team Up to Energize Fitness Communities Nationwide — Rutland Herald
  2. SoulCycle Taps Celsius as Exclusive Energy Drink Partner — Athletech News

Why you can trust this article

Written and edited in-house by the THRYV Life Desk. We do not republish or reword agency copy, and we do not invent quotes, statistics, testimonials or ratings. Where figures move frequently, we point you to the primary release rather than printing a number that will be out of date. Advertising and affiliate partnerships have no influence on our reporting — see our editorial standards, fact-checking policy and affiliate disclosure. Spotted an error? Write to newsroom@thryv-news.com.

General information only. Not personalised financial, medical or legal advice.

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