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Planet Fitness Revenue Climbs 7% in Q2 as Chain Leans on Buybacks Over Membership Growth

The gym giant added 23 clubs and grew revenue to $365 million, but same-store sales growth slowed to 1.7% as the company doubled down on stock repurchases.

By THRYV Life Desk·Published August 12, 2026·Updated August 12, 2026·4 min read
Planet Fitness Revenue Climbs 7% in Q2 as Chain Leans on Buybacks Over Membership Growth
Fitness · Illustration commissioned for THRYV. Photography is replaced with original imagery as each story is produced.

The takeaway

Planet Fitness reported second-quarter 2026 revenue of $365.2 million, up 7.1% year over year, with net income of $67.1 million. Same-store sales grew a modest 1.7% as membership growth cooled. The company repurchased $200 million in shares and raised its full-year adjusted EPS growth outlook to about 6%, from 4%.

Planet Fitness grew revenue 7.1% in the second quarter of 2026 even as the pace of new membership growth cooled, the company said in results released the week of August 6. The gym chain leaned on share buybacks and equipment sales to support earnings while same-store sales growth slowed to 1.7%.

The numbers

  • Total revenue: $365.2 million, up 7.1% year over year
  • Franchise segment revenue: $135.8 million, up 13.5%
  • Corporate-owned club revenue: $143.9 million, up 3.5%
  • Equipment segment revenue: $85.6 million, up 4.1%
  • Same-store sales growth: 1.7% system-wide
  • Net income: $67.1 million ($0.87 diluted EPS); adjusted net income $68.4 million ($0.88 adjusted diluted EPS)
  • Adjusted EBITDA: $152.8 million, up $5.1 million year over year
  • 23 new clubs opened in the quarter, bringing the system to 2,930 locations
  • About 21.5 million total members

Buybacks over expansion

Planet Fitness repurchased about 4.0 million shares for $200 million during the quarter. The company also raised its full-year adjusted EPS growth guidance to roughly 6%, up from an earlier 4% target, while keeping its revenue growth guidance at about 7% and same-store sales guidance at about 1% for the year.

We are moving quickly with several actions to clearly communicate our differentiated welcoming, non-intimidating environment.
Colleen Keating, CEO, Planet Fitness

What it means for members

The results didn't include any announcement of dues changes. Planet Fitness said it still expects to open 180 to 190 new clubs and place 150 to 160 new equipment orders for the full year, suggesting expansion continues even as same-store growth slows. The 1.7% same-store sales figure is below the pace Planet Fitness posted in prior years, though the company's release did not specify a cause for the slowdown.

Sources

This article is original writing by THRYV. We link to primary reporting and official documents rather than reproducing them.

  1. Planet Fitness, Inc. Announces Second Quarter 2026 Results — PR Newswire
  2. Planet Fitness Q2 Earnings: Revenue Up 7.1% to $365M — StockTitan

Why you can trust this article

Written and edited in-house by the THRYV Life Desk. We do not republish or reword agency copy, and we do not invent quotes, statistics, testimonials or ratings. Where figures move frequently, we point you to the primary release rather than printing a number that will be out of date. Advertising and affiliate partnerships have no influence on our reporting — see our editorial standards, fact-checking policy and affiliate disclosure. Spotted an error? Write to newsroom@thryv-news.com.

General information only. Not personalised financial, medical or legal advice.

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