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Xponential Fitness Cuts 2026 Outlook as Club Pilates, Pure Barre Parent Posts Wider Loss
The boutique-fitness franchisor's revenue fell 13% and same-store sales dropped nearly 7% in the second quarter, prompting a cut to full-year guidance.
By THRYV Life Desk·Published August 18, 2026·Updated August 18, 2026·4 min read
Fitness · Illustration commissioned for THRYV. Photography is replaced with original imagery as each story is produced.
The takeaway
Xponential Fitness, the franchisor behind Club Pilates, Pure Barre, StretchLab and YogaSix, reported second-quarter revenue of $66 million, down 13% year over year, as same-store sales fell 6.8%. The company posted a $4.8 million net loss and cut its full-year 2026 revenue and profit guidance, citing slower studio growth and weaker equipment sales.
Xponential Fitness, the boutique-fitness franchisor behind Club Pilates, Pure Barre, StretchLab, YogaSix and BFT, reported second-quarter 2026 revenue of $66.0 million, down 13% from a year earlier, and cut its full-year guidance as studio growth and same-store sales slowed.
What happened
Same-store sales across the company's five brands fell 6.8% in the quarter, reversing 2.4% growth in the same period last year. Franchise revenue slipped 3% to $44.0 million, equipment revenue dropped 26% to $7.1 million, and merchandise revenue plunged 90% to $0.5 million. System-wide sales across North America held roughly flat at $437.3 million. The company swung to a net loss of $4.8 million, or 10 cents per share, compared with net income of $1.3 million in the second quarter of 2025. Adjusted EBITDA fell 22% to $21.9 million.
Guidance cut
Xponential lowered its outlook for the rest of 2026, citing slower studio openings and weaker sales of in-studio equipment.
Net new studio openings: roughly 150 for the year, down 25% from prior guidance of 150-170
North America system-wide sales: $1.70-$1.75 billion, about 1% lower at the midpoint
Revenue: $250-$260 million, down 19% at the midpoint from prior guidance of $260-$270 million
Adjusted EBITDA: $91-$97 million, down 16% at the midpoint from prior guidance of $100-$110 million
The company still opened 67 gross new studios in the quarter and sold 53 new franchise licenses, and its brands now operate across 49 U.S. states and 29 countries.
We continued to make progress against the priorities we believe are most important to strengthening Xponential for the long term, including continued studio growth.
Mike Nuzzo, CEO, Xponential Fitness
What it means for members and franchisees
A slower pace of new studio openings and a smaller equipment-revenue line suggest existing franchisees are investing more cautiously, while the same-store sales decline points to softer class attendance at existing locations. The company has not announced studio closures tied to this report.
Sources
This article is original writing by THRYV. We link to primary reporting and official documents rather than reproducing them.
Written and edited in-house by the THRYV Life Desk. We do not republish or reword agency copy, and we do not invent quotes, statistics, testimonials or ratings. Where figures move frequently, we point you to the primary release rather than printing a number that will be out of date. Advertising and affiliate partnerships have no influence on our reporting — see our editorial standards, fact-checking policy and affiliate disclosure. Spotted an error? Write to newsroom@thryv-news.com.
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Fiscal 2026 results show $63.2 million in net income alongside an 8.8% drop in paid Connected Fitness subscriptions, and guidance points to another year of shrinking revenue.
