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Streaming Now Costs $139 a Month for Every Major Service. Here's How the Prices Stack Up.

A side-by-side look at what Netflix, Disney+, Max, Apple TV+ and five other platforms charge now — and how far those prices have climbed since launch.

By THRYV Reviews Desk·Published September 20, 2026·Updated September 20, 2026·5 min read
Streaming Now Costs $139 a Month for Every Major Service. Here's How the Prices Stack Up.
Comparisons · Illustration commissioned for THRYV. Photography is replaced with original imagery as each story is produced.

The takeaway

Subscribing to all eight major streaming services now costs $139.41 a month without ads, or $89.92 with them, per a September 2026 Fortune analysis. Apple TV+ has risen 200% and Disney+ 172% since launch, with Netflix, Max, Hulu, Paramount+ and Peacock all raising prices too — eroding streaming's original promise of savings over cable.

Subscribing to all eight major streaming services now costs $139.41 a month without ads, or $89.92 a month with them, according to a September 2026 analysis by Fortune — a bill that has climbed steadily as nearly every platform has raised prices since launch.

What each service costs now

  • Netflix: Premium $26.99/month, Standard $19.99/month, ad-supported $8.99/month — up about 150% since its original $7.99 plan in 2011
  • Disney+: $18.99/month ad-free (up 172% since its 2019 launch), $11.99/month with ads
  • Apple TV+: $14.99/month, up 200% since launching at $4.99 in 2019
  • HBO Max: $18.49/month ad-free, up 23% since 2020
  • Hulu: $18.99/month ad-free, $11.99/month with ads
  • Paramount+: $13.99/month Premium, $8.99/month Basic (Basic up 50%)
  • Peacock: $19.99/month Premium Plus, $12.99/month Premium
  • Prime Video: $8.99/month with ads, plus $4.99/month to go ad-free

Why the bill keeps growing

Streaming companies have leaned on price increases to offset the cost of original programming and slowing subscriber growth, even as they add ad-supported tiers meant to keep budget-conscious viewers from canceling outright. The result, per Fortune's analysis, is that the original promise of streaming — that unbundling cable would save households money — has largely reversed for anyone still paying for every major platform.

People cancel the app they stopped opening. Price only decides how long they wait to notice.
Cody C. Jensen, CEO of Searchbloom, via Fortune

How to keep your bill down

Financial advisors recommend auditing which services you actually use each quarter, switching to ad-supported tiers where the price gap is largest (Disney+ and Hulu each save roughly $7 a month with ads), and rotating subscriptions on and off around specific shows rather than paying for everything year-round.

The bottom line

No single service got dramatically more expensive overnight — but stacked together, eight of the biggest streaming platforms now cost more per month than many traditional cable packages did a decade ago.

Sources

This article is original writing by THRYV. We link to primary reporting and official documents rather than reproducing them.

  1. Streaming service prices in 2026: 8 platforms cost $139 a month without adsFortune

Why you can trust this article

Written and edited in-house by the THRYV Reviews Desk. We do not republish or reword agency copy, and we do not invent quotes, statistics, testimonials or ratings. Where figures move frequently, we point you to the primary release rather than printing a number that will be out of date. Advertising and affiliate partnerships have no influence on our reporting — see our editorial standards, fact-checking policy and affiliate disclosure. Spotted an error? Write to newsroom@thryv-news.com.

General information only. Not personalised financial, medical or legal advice.

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