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ExplainerContinuous flowering across the season and undisturbed nesting habitat do more than any single 'bee-friendly' plant label.
Conservation bodies advise planting a succession of flowering species so forage is available from early spring to late autumn, leaving some bare ground and dead stems for nesting, and reducing pesticide use. Single-species planting and 'bee-friendly' labelling on their own are weak indicators.
Pollinator planting advice has become a marketing category. The underlying conservation guidance is narrower and more specific than the labels on seed packets suggest.
A garden that flowers heavily in June and is bare in March and September supports far fewer insects than one with a modest but continuous succession. Early-season and late-season flowers are the scarcest resource in most domestic gardens.
Regulators publish approved-use conditions for garden pesticides, including restrictions around flowering plants. Where a product is used at all, the label conditions are legally binding, not advisory.
Native planting
Conservation organisations generally recommend a proportion of regionally native species, because local pollinator populations are adapted to them. Regional lists are published by national bodies.
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