Skip to content
Some links are advertising or affiliate links. How we make money
THRYV News

Independent reviews, guides and reporting.

Beauty

News

e.l.f. Beauty Sales Jump 36% and the Company Raises Its Growth Outlook

The mass-market cosmetics maker posted $479.4 million in first-quarter revenue and now expects 18-20% sales growth for the year, up from its earlier forecast.

By THRYV Life Desk·Published August 15, 2026·Updated August 15, 2026·4 min read
e.l.f. Beauty Sales Jump 36% and the Company Raises Its Growth Outlook
Beauty · Illustration commissioned for THRYV. Photography is replaced with original imagery as each story is produced.

The takeaway

e.l.f. Beauty reported $479.4 million in first-quarter fiscal 2027 net sales, up 36% year-over-year, marking 30 straight quarters of growth. The company raised its full-year outlook to 18-20% sales growth, up from 12-14%, citing strong retail and e-commerce performance and outperformance from its rhode skincare brand.

e.l.f. Beauty posted $479.4 million in net sales for its fiscal 2027 first quarter, up 36% from a year earlier, the company announced August 5. It was the cosmetics maker's 30th consecutive quarter of net sales growth, a streak stretching back more than seven years.

The numbers

The company reported GAAP net income of $66.6 million, or $1.12 per diluted share, and adjusted net income of $104.6 million, or $1.75 per diluted share. Gross margin expanded by roughly 1,400 basis points to 83%, which e.l.f. attributed in part to tariff refunds and favorable pricing.

What's driving growth

e.l.f. said both its retail and e-commerce channels performed strongly, with continued expansion domestically and internationally. The company also pointed to its rhode skincare brand — acquired in a deal tied to earnout targets — outperforming expectations.

Another quarter of industry-leading results, driven by the strength of our team, strategy, and portfolio of brands.
Tarang Amin, CEO, e.l.f. Beauty

Raised outlook

e.l.f. raised its full fiscal 2027 guidance to 18-20% net sales growth, up from a prior forecast of 12-14%, and now projects adjusted EBITDA of $401 million to $407 million, up from a prior range of $379 million to $385 million.

Why it matters for shoppers

e.l.f.'s continued growth comes as many beauty brands report a more cautious consumer; the company's budget price points have made it a relative winner in a mass-market cosmetics category that's grown more price-sensitive.

Sources

This article is original writing by THRYV. We link to primary reporting and official documents rather than reproducing them.

  1. e.l.f. Beauty Announces First Quarter Fiscal 2027 Resultse.l.f. Beauty Investor Relations

Why you can trust this article

Written and edited in-house by the THRYV Life Desk. We do not republish or reword agency copy, and we do not invent quotes, statistics, testimonials or ratings. Where figures move frequently, we point you to the primary release rather than printing a number that will be out of date. Advertising and affiliate partnerships have no influence on our reporting — see our editorial standards, fact-checking policy and affiliate disclosure. Spotted an error? Write to newsroom@thryv-news.com.

General information only. Not personalised financial, medical or legal advice.

Related reading

The THRYV Brief

The market in 5 minutes, weekday mornings

Plain-English analysis, the sources behind it, and what it changes for you. Free, and you can unsubscribe any time.

Free. Unsubscribe any time. We never sell your email address.

Advertisement · Newsletter sponsorship600×120
Advertise with THRYV News — medium rectangle placement available

This position is available to a single sponsor per edition, is labelled in the email and on this page, and does not influence what the Brief covers.

Advertisement
Advertise with THRYV News — medium rectangle placement available