
What "on-device AI" actually changes on a phone
Manufacturers now market local model execution as a headline feature. The honest version is narrower: it changes latency, privacy exposure and battery behaviour — not capability across the board.
Brand hub
Consumer technology
US consumer hardware and software company. Our coverage tracks product launches, pricing and long-term support policies.
THRYV has no commercial relationship with Apple unless a page states otherwise. Brand marks are not reproduced here; the placeholder above stands in until licensing is confirmed. Official site: www.apple.com

Manufacturers now market local model execution as a headline feature. The honest version is narrower: it changes latency, privacy exposure and battery behaviour — not capability across the board.
Four numbers decide how a machine feels after a year. Most of the others exist to differentiate models that are otherwise identical.