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Peacock Raises Prices Monday — Here's What You'll Pay Now

NBCUniversal's streaming service is bumping its ad-supported and ad-free tiers by $1 to $2 a month starting August 17, the latest streamer to raise rates this year.

By THRYV Tech Desk·Published August 16, 2026·Updated August 16, 2026·3 min read
Peacock Raises Prices Monday — Here's What You'll Pay Now
Streaming · Illustration commissioned for THRYV. Photography is replaced with original imagery as each story is produced.

The takeaway

Peacock's Premium plan rises from $4.99 to $5.99 a month and Premium Plus from $9.99 to $11.99, effective August 17 for new sign-ups and existing subscribers. NBCUniversal says the increase funds content and platform investment; a recent survey found roughly a quarter of Peacock users would consider canceling over the hike.

Peacock is raising its subscription prices starting August 17: the ad-supported Premium plan goes from $4.99 to $5.99 a month, and the ad-free Premium Plus tier rises from $9.99 to $11.99, NBCUniversal has confirmed.

New pricing

  • Premium (with ads): $4.99 to $5.99/month (+$1)
  • Premium Plus (ad-free): $9.99 to $11.99/month (+$2)
  • New sign-ups are charged the higher price immediately; existing subscribers move to the new rate on their next billing cycle from August 17

NBCUniversal says the increase is "necessary to continue investing in high-quality content and improving the user experience." It's the latest in a string of streaming price hikes: Paramount+ raised its Essential and Premium tiers in January 2026, following increases from Disney+, HBO Max, Apple TV+ and Peacock itself over the prior two years.

How subscribers are reacting

A Forbes survey cited alongside the announcement found roughly 26% of Peacock subscribers said they'd consider canceling over a price increase, reflecting broader subscriber fatigue as the cost of stacking multiple streaming services climbs each year.

What to do if you want to avoid the hike

  • Check whether your plan renews before or after August 17 — the new price applies to your next billing date on or after that day.
  • Compare annual-plan or bundle options, which sometimes lock in a lower effective rate.
  • If Peacock isn't essential viewing, consider rotating: subscribe for the shows or live events you want, then cancel until the next one.

Sources

This article is original writing by THRYV. We link to primary reporting and official documents rather than reproducing them.

  1. Prepare your wallet: Peacock raises its paid subscriptions starting August 17 — PhoneArena
  2. How streaming prices will change in 2026: from Netflix to Spotify — Newsweek

Why you can trust this article

Written and edited in-house by the THRYV Tech Desk. We do not republish or reword agency copy, and we do not invent quotes, statistics, testimonials or ratings. Where figures move frequently, we point you to the primary release rather than printing a number that will be out of date. Advertising and affiliate partnerships have no influence on our reporting — see our editorial standards, fact-checking policy and affiliate disclosure. Spotted an error? Write to newsroom@thryv-news.com.

General information only. Not personalised financial, medical or legal advice.

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